Mission, Vision &Values
Mission
To help ALL Beverly residents and businesses lead more sustainable lives through actionable information, inspiration, and education.
We will help Beverly residents make smart choices that will lead to healthier and more sustainable homes and businesses.
We will draw support and information from the entire community – including our valued partners in municipal departments, schools, and businesses/organizations.
We will simplify processes and make information and resources accessible and understandable for all.
“Our total environmental footprint comes from our everyday habits — essentially how we act.
Green Beverly has created a coordinated approach to reducing that footprint on an individual and community level.”
— Dean Berg, Executive Director
Vision
To reduce Beverly’s carbon footprint by enabling a significant number of residents and businesses to increase their sustainability efforts.
Our integrated, multi-constituent program will efficiently engage Beverly residents and businesses to make more eco-friendly choices.
We will increase community awareness and engagement through strategic marketing and outreach efforts to ensure long-term sustainability and success.
We will create and coordinate sustainability projects that bring together businesses, organizations, schools, and government departments to make changes with large-scale impact.
“We invite you to join the movement to build a sustainable Beverly, whether it’s by shifting a few habits with eco-friendly “Green Actions” or by becoming a Green Beverly volunteer. By working together as a community, we can make big changes.
Small actions add up to make a difference.“
— Dean Berg, Executive Director
Values
To educate, to engage, and to shift the behavior of our fellow residents with sensitivity to the diverse values, beliefs, cultures, socioeconomics, lifestyles, education, and worldviews in the Beverly community.
National Drive Electric Event, 2021